There’s no doubt that the goliath frog is aptly named. The endangered species is the largest frog in the world, reaching up to 12.5 inches in length and 7.2 pounds in weight. The goliath frog is also facing a challenge befitting its namesake: habitat loss and over-harvesting have caused severe population declines in the three west African countries the frog inhabits: Cameroon, Gabon, and Equatorial Guinea.
In partnership with Global Wildlife Conservation, Goliath Coffee has joined forces with conservationists and biologists in Cameroon to protect goliath frog populations from unsustainable collection for food and trade, and to protect their forest habitat from conversion to agricultural plots. Goliath Coffee has pledged 5% of its coffee sales to support a grassroots conservation project in the Nkongsamba region of Cameroon, an area characterized by dense forest and mountain highlands including Mount Manengouba, a global hotspot of amphibian activity and species. For more information on this project, please visit the official project page on the Global Wildlife Conservation website.